After a successful and impressive 2010 North American International Auto Show (NAIAS), show organizers are focused on taking the show to new heights in 2011. The NAIAS has announced its 2011 events dates will be:
- Media Preview – Jan. 10-11
- Industry Preview – Jan. 12-13
- Charity Preview – Jan. 14
- Public Days – Jan. 15-23
“This year at NAIAS, we took on the global economic challenges to do what Detroiters have always done: endure, excel and exceed expectation,” said Doug Fox, chairman, 2010 NAIAS. “The NAIAS committee was proud to once again host this world-class event for thousands of media and industry executives who are attracted by newsworthy and exciting production and concept vehicle debuts. Additionally, by evolving each year to incorporate more signature events, celebrity appearances and amenities, the NAIAS will continue to attract top media, industry executives and enthusiasts.”
2010 NAIAS organizers reported nearly 40 total vehicles were unveiled before nearly 5,000 international media from more than 60 countries, along with a host of government officials such as Speaker of the House Nancy Pelosi and Secretary of Transportation Ray LaHood, who attended the globally-recognized event. In addition, more than $2 million was raised for children’s charities at the annual black-tie Charity Preview, which was sponsored by RBS/Charter One. Other supporting sponsors for the event were Art Van Furniture, Delta Air Lines and MGM Grand Detroit. The gala featured entertainment by Detroit’s own band, The Romantics, and four impromptu flash dance performances, as an added surprise. The NAIAS also welcomed nearly 715,000 attendees, up from 650,000 estimated attendees at the 2009 show. (more…)
